Marketing for Insulation and Spray Foam Companies
Local SEO – Search Engine Optimization
SEO, or Search Engine Optimization, is critical for local businesses. When consumers are looking for a product or service, usually they go straight to google or another search engine and type in what they’re looking for. Google will then return results based on their search terms.
Local SEO is even more effective because most consumers like to shop locally for their product and service needs. When it comes to insulation companies, local SEO is definitely the key to bringing in customers. Since spray foam and insulation is an in-person business, customers are looking for a quality insulation company that’s close to them and can deliver the best results.
Proper local SEO is one way to make sure that you are appearing within the first page of search results for your area. We want to make sure that you’re using the most searched keywords for your industry so that you can be the one the consumer chooses to help them insulate their homes. We also want to make sure that you’re showing up in Google My Business since that’s the first place people look for local spray foam and insulation service.
Most consumers really don’t go past that first page when they’re looking for something so if your business isn’t showing up on that first page, there’s a good chance it won’t be seen at all! There’s a theory most people have that businesses on the second page aren’t as good as businesses that are on the first page!
Even more people go straight to local GMB listings to see a list of businesses that are physically near them so it’s very important to show up there as well.
We are dedicated to helping insulation companies just like you to stand out to their local market! Our SEO experts will help you show up on the first page of search results in not only google, but other search engines as well such as bing and yahoo.
PPC – Google Search Ads
Google search ads are ads that appear at the very top on the first page of google search results. This is an advertising model that is used to drive traffic to your website. The advertiser pays when users search for specific keywords and click through to their website.
For example, a homeowner may search “insulation company” or something similar in order to get a list of companies that specialize in insulation in their area. You can pay a fee to have your ad show up in the first few results.
Thousands of people search for businesses just like yours and you want to be one of the first to show up for them. Most people are impatient and will often choose the company that shows up first and has the most 5 star reviews.
With PPC (Pay-per click), advertisers either pay a set rate per click or they pay based on a bidding system. Usually content sites will pay a fixed price but your insulation company would fall under the bidding system.
Utilizing display ads is one of the best marketing strategies you can use. Display advertising targets new customers by placing relevant ads in front of them when they’re most likely to convert.
Display advertising is one of the most popular ways to advertise out there. Unfortunately, because it’s popular, they’re all over the place and people tend to really not see them anymore. The good news is that if they’re used in the right way, they can still be very effective.
Display advertising is great for brand awareness. It’s important to keep your insulation company at the forefront of potential clients’ minds. It’s also a good way to keep people aware of any upcoming changes or product releases you’re offering.
Utilizing display ads can be challenging, but when it’s done right, they can be very rewarding!
The average person gets over 1,700 banner ads put in front of them per month. That’s a lot! The best way to get someone to stop and actually look at your ad is to have an ad that’s actually worth checking out!
We’re familiar with what catches people’s eye and can make a display ad for you that won’t go unnoticed!
Facebook ads, like display ads, are targeted towards your ideal client on Facebook. Like with any display ad, it has to be done correctly in order to benefit the most!
When done correctly, running facebook ads for insulation can be a goldmine when it comes to advertising, especially local advertising. Social media gets a ton of attention and tends to remember what people are searching for (via cookies).
Having a Facebook presence instantly puts your business in front of over 2 billion users! Whether you need to grow your presence, run an ad campaign that really converts, or want to find out how to leverage your existing audience to gain more sales, we can help you do that! Our team of social media experts have a proven track record of creating and maintaining dynamic social media campaigns for all types of businesses.
Google Adsense Display Ads
Google adsense display ads are ads that you can put on your website using a single snippet of code. Google crawls your site and displays ads that are relevant to your page’s content.
Using Google adsense display ads to advertise is just on the other end of that. Being able to display your business’ ads on websites that are relevant to your business is paramount to an ad campaign.
For example, as an insulation company, your ad can show up on websites about a wide range of subjects. Websites with articles about decks, driveways, home building, real estate, etc… are all pages that your ad can show up on! That’s a lot of exposure!
Retargeting/Remarketing for search ads also helps to optimize your search campaigns. You’re better able to tailor your keyword bids and ad text for people who have already visited your website in the past. These are your most high value prospects as they’re more likely to visit your website again in the future, especially if they were close to making a decision before! This is almost like following up with a prospect without even realizing it!
Research suggests that only 2-4% of site visits end up with a prospect taking action on your product or service. You can use your existing remarketing lists to effectively reach past site visitors and get more conversions.
Need Help? Why Use Us?
We have a team of experts that can help you with all of your online marketing needs! Our team understands keywords and consumer purchasing behavior and studies changes to stay current on a consistent basis. We know spray foam and insulation inside and out. Working with us gives you a marketing service that is more tailored towards your specific needs.
Driving more traffic to your website is our number one concern! We understand how important it is to drive customers to your insulation company!
Give us a call today to schedule a consultation!